Will you as a marketing manager be replaced by AI?

The reason you rank so high is that much of what you do every day involves analysing data, writing texts, and planning campaigns,things AI can help with, but where your feel for the brand and customers is still crucial. That report that would take a whole afternoon to compile? It can be ready in an hour if you let AI pull together the numbers and write the first draft. But when it comes to deciding which tone fits your company or which idea really stands out, that’s when you need to take over. In EuroWork, for example, you can input a stack of customer surveys and ask for a summary of the most common feedback, so you don’t have to go through hundreds of responses yourself.