What is article 50 in the AI regulation?

Article 50 is the EU’s transparency rule: people should know when they encounter AI, and AI-generated content must be labelled. The requirements apply from August 2026.

Article 50 is the transparency rule in the EU’s AI regulation (AI Act). The core idea is simple: people shouldn’t be tricked into thinking AI content is human. If someone is chatting with a bot, they should know it, and AI-generated images, audio, and video must be labelled in a way that machines can read.

The rule affects far more than just AI companies. If your organisation uses generative AI for content that reaches the public, it’s your responsibility to ensure the labelling is in place. The requirements apply from August 2026, with no grace period for new services.

Here’s how EuroWork handles it for you: images generated include cryptographically signed AI details in the file itself, documents record their AI steps, and organisations publishing editorial content can specify a responsible publisher where applicable. The labelling is built into the tool, not something someone has to remember as a routine.

This is an explanation, not legal advice, but it’s an explanation written by someone who has actually built compliance into the system.

EuroWork

Your employees are already using AI, often in private accounts where no one sees what gets pasted in. EuroWork gives the same AI help in one place where you are in control: sensitive data is caught before it is sent, processing stays in the EU, every answer shows its price and management sets the rules.

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